Meet your mentor

I’m Isobel, the founder of Perl Cosmetics, a natural British skincare company.

Whilst setting up Perl Cosmetics, I struggled to find a community that supported female business owners and hence Girls in Business UK was born.

I have since grown Perl Cosmetics into a six-figure business, whilst Girls In Business UK continues to grow with a large supportive following of likeminded women.

I want to share my knowledge and experience of setting up a business single-handedly with no prior knowledge to show you that you can do it too!

My story

Rewind to May 2020 and the UK entered its first lockdown. As a result, I ended up losing my job, moving back home and had to begin picking up the pieces.

Looking back now, it was the one of the biggest blessings in disguise.

Instead of seeing my job loss as a setback, I decided to see it as an opportunity to follow a dream of mine.

That dream was to start my own small business, and so I invested my time and energy into bringing my idea to life. 

I launched Perl Cosmetics, a natural British skincare company, in July 2020 with my first product which is a British Pink Clay Mask that leaves your skin glowing!

Fast forward to now, and Perl Cosmetics has grown into a six-figure company with an ever expanding product range.

Whilst working hard to launch my business I found myself struggling to get my brand name known and in front of new audiences.

I got kicked out of endless Facebook groups for self-promoting which I found extremely frustrating.

It then dawned on me that there must be so many other women who have just started their own small businesses who could also be struggling with the same problem. 

To me, it felt like there was space for a platform that showcases women in business and promotes self-promotion. Low and behold, Girls In Business UK was born!

What started out as a page to shamelessly promote Perl Cosmetics, quickly turned into a supportive community of like-minded business owners.

It also quickly turned into a side hustle, where I featured business owners daily and in November 2020 I ran my very first Virtual Market.

I now feel the time is right once more to pivot and put my knowledge of starting a successful small business to paper.

Hence, the creation of The Ultimate Handbook. This is a work in progress which I am hoping to launch by Q2 2022.

I hope for this community to continue to grow and evolve, with big plans for the future!

My end goal is to become a one-stop shop for resources in starting, running and growing a small business. As well as providing a community, as small business life can get lonely!


Where I live

Watford, UK


My favourite app



My inspiration

Ben Francis & Grace Beverley


My coffee shop order

Oat milk latte

Successfully launch your own small business