Hey, I’m Charlie.
Basically, I make brands look and sound great.
I work with startup founders and high growth beauty and wellness brands to create killer brand identities and creative online strategies that captivate Gen Z and Millenial consumers. I also bloody love helping brands understand TikTok.
I'm a multi-hyphenate creative whose skillset and experience spans branding, content and social strategies, creative & art direction, influencer marketing, as well as hands-on content creation and copywriting for some of the UK's biggest beauty brands. Namely, Revolution Beauty, which ranked as the fastest-growing beauty brand in the UK in 2019 (The Sunday Times’ Fast Track 100), and Rimmel London which ranked #4 out of all mass beauty brands in L2’s Digital IQ Index 2017, both during my tenure.
I work both remotely with clients and in-house. My services span from high-level strategy and direction to hands-on implementation and creation, and I can partner with other creative talent to give creative direction to brand design, studio photography and video production.
Areas of expertise:
Brand Strategy & Creative Direction
Social Media Strategy (with a particular focus on TikTok)
Campaign & Art Direction
Tone of Voice Development
Social Content Creation (TikToks & Reels, social photography, ASMR)
Clients: The Digital Fairy (Space NK), Glisten Cosmetics, Depixym, Wunder2, Bubble Skincare, Matrix (Be Clean Co & skincare startup), Beautonomy, Farmologie, and Made.com
Career highlights include:
Launching Gen Z focused brand XX Revolution, overseeing the brand, social, content, and influencer strategy which generated $25+ million in EMV, and amassing 38,000 followers by launch day 🚀
Rebranding Revolution Skincare, leading it to become one of the biggest brands in Revolution Beauty’s portfolio and increasing the Instagram following by +300% in my first year 🧪
Bootstrapping my podcast to rank #5 on the Film & TV iTunes charts 🎙️
Helping multiple indie brands to go viral on TikTok 🔥
Speaking about TikTok strategies at the Social in Beauty Day hosted by Global Insights Conferences 🎤
More exciting branding work to be revealed soon 👀
Most of my experience is in beauty (makeup, skincare, hair, body care), but here are some other things I’m passionate about; jewellery & accessories, fashion, tech, gaming, wellness, environmentalism, and fintech.